Studio Retail brings in Poq for mobile launch

Studio.co.uk has worked with Poq to launch its first mobile shopping app, Studio WOW, on iOS and Android.

With 75% of all transactions online and some 70-80% of those on mobile, the app is being pitched as the next natural step in the retailer’s digital transformation. It has “invested to capitalise on the shift in consumer behaviour in recent years.” says Studio Retail Marketing Director, Chris Chalmers.

“We have come a long way from our traditional catalogue heritage and have listened closely to what customers want and that is to have great value Studio products at their fingertips and to manage their account easily. We identified that having an app was the missing piece in our digital puzzle in our ambition to be the UK’s best-known digital value retailer.”

The company partnered with Poq due to its “unrivalled experience in retail. We wanted our customers to have the best experience on our app and by working with a platform we can offer shoppers an engaging experience, through inspiration-led in-app stories and look-books, along with the ability to add and edit their wish lists on-the-go.”

Through AI-enabled technology, shoppers will have a more personalised view on their app. Through search and capitalising on micro-trends they will always be shown the right products at the right time, Chalmers concludes.