Klarna enlists Celeste Barber for Pay later campaign
PayTech venture Klarna has launched a campaign – ‘I wish I’d bought it with Klarna’ – together with actress, writer and comedian Celeste Barber.
Inspired by home shopping TV shows, this features Barber, as the theatrical host, alongside her assistant. In three 60-second videos, she addresses various unfortunate shopping fails, all in the name of plugging Klarna’s Pay later products.
The series of films will run on Klarna and Barber’s Instagram and YouTube channels from 4th September, with shorter versions and bespoke six second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden. A partnership with Refinery29 in the UK and US will serve bespoke assets featuring Barber across their Instagram channels to sync with the campaign launch.
“Our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers,” says David Sandstrom, Chief Marketing Officer at Klarna.
“Celeste brilliantly captures the message of Pay later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers.”