Fenty Beauty enters China with Tmall Global tie up

Fenty Beauty, the make-up label founded by singer Rihanna, has launched a flagship store on Alibaba Group’s cross-border e-commerce marketplace Tmall Global, marking its entry into China.

The brand expects the store to “make Fenty Beauty even more accessible to its digitally savvy Chinese consumers whilst staying true to [its] 100% cruelty-free commitment,” as well as serve as a “high-quality storytelling platform” to convey its brand messages to more consumers, it said in a statement.

Tmall Global currently hosts more than 20,000 brands in over 4,000 categories from 77 countries and regions – more than 80% of which were entering the China market for the first time. It plans to double the number of brands on the platform in the next three years.

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