dunnhumby moves tech to Microsoft Azure platform

Microsoft has announced a global strategic partnership with data science specialist dunnhumby.

This will see dunnhumby, which works with the likes of Tesco, Meijer, Unilever and McDonald’s and analyses over 395 million shopper baskets every week, move its customer insights products to Azure, Microsoft’s cloud platform.

“This partnership will empower more retailers and brands across the globe to more effectively compete in this expansive yet turbulent industry,” says Guillaume Bacuvier, Chief Executive at dunnhumby.

“By providing access to our science and technology via Azure – the most secure cloud platform, favoured by many retailers today – the goal is to fundamentally change the way data is used in retail and completely democratise the use of customer data science across the retail industry.”  

Clare Barclay, Chief Operating Officer at Microsoft UK, comments: “Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. They will now benefit from the powerful intelligence that dunnhumby delivers through its market-leading tools with the scale, security and speed-to-market that has become synonymous with the Azure platform.”

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