Five Elms Capital backs US focused SimpliField
French startup SimpliField has closed a $11 million Series A funding round, led by Five Elms Capital.
It will use the cash to hire people in sales, marketing and product development, with a focus on expanding in the US. It will also open a New York HQ in early February.
“Industry leaders are getting the message that, in order to survive and thrive, they need to empower everyone - from the leaders at HQ to employees in stores and in the field - with the critical tools, guidance and insight they need to execute flawlessly," says Benjamin Zenou, CEO at SimpliField.
"SimpliField is the only platform on the market that drives improved performance for retailers and brands by making the right data actionable by the right person, at the right time, in the right store, while also giving them the tools to take direct action on the data.”
"Retailers today all too often rely on disparate, outdated manual processes that simply don't work, built on spreadsheets, emails and informal, insecure chat platforms, and guesswork," says Ryan Mandl, Managing Director at Five Elms Capital.
"The SimpliField platform solves that pain with a simple, secure mobile and web-based platform for streamlined communications, improved visibility and insights they can use. We invested in the company because we believe in the leadership team, we believe in the product and we heard incredible feedback from the company's customer base who is evangelical about the platform.”