Orlebar Brown announces Tryzens digital partnership

Orlebar Brown has brought in Tryzens to support and enhance its digital commerce offering.

In 2016, the British brand, which specialises in tailored men’s swim shorts, made the decision to platform onto Salesforce Commerce Cloud. In 2018, it was acquired by Chanel which helped boost its international presence.

Tryzens will provide 24/7 support and maintenance along with retail experience design, strategic road mapping and various e-commerce enhancements.

“We were looking for a systems integrator who would be more of a partner than just a supplier of solutions - in so, the aim was to find a partner who provided value for money, agility and hand holding in order to deliver an ambitious digital roadmap for 2020,” says Jamie De Cesare, Digital Director at Orlebar Brown.

“Based on the accolade of successes in the digital space, Tryzens has matched what we were looking for and we are excited about what the future holds for this partnership.”