MPREIS chooses SAAS solution for e-commerce project

Austrian grocery chain MPREIS has launched a digital storefront that shows the availability of produce across its network of 280 stores.

It selected the SAAS Grocery Commerce Cloud solution for this project. SAAS was created by former employees of e-commerce software specialist Hybris, which was sold to SAP in 2013. Its offering takes a headless commerce approach, where backend and frontend aspects of the overall e-commerce set-up are separated.

This has allowed MPREIS to work with a variety of specialist agencies, including Austrian web development agency Club Drei, who built the digital storefront, and Munich-based COBE, who have been responsible for managing user experience across all touchpoints.

Grocery Commerce Cloud also consists of an e-commerce backend that is made up of a variety of microservices that are connected by APIs, making it easier for MPREIS to manage future developments and improvements to customer experience across its platform. The microservices and APIs help manage product data, administer content and process orders.

Ulrich Theilmann, Head of Digital Transformation and E-commerce at MPREIS, says: “We deliberately chose a headless commerce platform because it provided us with the ability to create an online user experience in an individual and innovative way using a variety of partners. SAAS impressed us, both with the technical architecture of the solution and with the team’s many years of experience in the online grocery sector.”