Global-e lands Forever 21 online shopping deal
Forever 21 is working with Global-e as its cross-border e-commerce solution provider.
After filing for Chapter 11 bankruptcy protection in September, the US fashion retailer is on the come back trail, ramping up its e-commerce strategy and reopening stores in top-performing regions. It will be closing most physical stores in Canada, Asia and Europe, but will continue to ship to international customers through its US website at Forever21.com.
The Global-e tie up means it will now be able to provide its customers in Canada and in markets across Asia, APAC and LATAM with “an enhanced online shopping experience that is adjusted according to the local market’s characteristics and shoppers’ preferences”.
This includes supporting 95+ currencies, over 150 local and alternative payment methods, tax and duties calculation with an option for real-time prepayment at checkout, localised checkout in 21 languages and various shipping methods and returns. Forever 21 can also now run market-specific promotions.
“With the continued increase in demand from international shoppers for our brand, we recognised that an advanced global online shopping experience is a fundamental part of our future growth,” says Alex Ok, President at Forever 21.
“The seamless localised shopping experience our consumers around the world can now enjoy is a vital milestone in our mission to use the latest retail technology to bridge the online gap between the convenience of e-commerce and the local experience of in-store.”
