AO announces first in-store experience at Tesco Middleton
Online electricals retailer AO is partnering with Tesco to launch its first ever physical retail experience.
It is working on five store-within-a-store concepts as part of a six-month pilot with the grocery giant. The first will open in Middleton next Thursday (22nd October).
AO will take 2,088 sq ft of space in the store, staffed by six colleagues, with customers able to browse and purchase from all its categories, except mobile phones.
It will feature facilities such as a dedicated open kitchen area with breakfast bar where customers can ask for help and advice, digital displays, TV wall and an AO-To-Go section.
AO’s Chief Operating Officer Danny Emmett says: “Tesco serves millions of people each week and we have always said that AO delivers the best way to buy electricals so we’re excited about bringing our experience to even more customers through this in-store trial.”
