E-commerce startup Purple Dot adds Sandra Campos to its board
Sandra Campos, the former CEO of Diane Von Furstenberg (DVF), has joined the advisory board of London-based fashion tech company Purple Dot.
Founded in 2019 by Skyscanner employees Madeline Parra (CEO) and John Talbott (CTO), the venture has developed a payment plugin that allows consumers to request a ‘worth the wait’ discounted price.
In return, retailers may then decide whether or not to release a product mid-season at a nominally reduced rate. Customers pay upfront, and then wait to have the item confirmed, or receive a full refund if not.
Think buy now, pay later options, but without the risk of falling into debt.
Campos reportedly resigned from DVF earlier this year, as the company laid off much of its team, closed bricks and mortar locations and shifted its focus to a digital-only model.
She says: “Purple Dot is bringing a fantastic new idea to e-commerce and I know that it has huge potential to reshape this highly competitive industry. John and Madeline are experienced tech entrepreneurs and with my knowledge and experience of the fashion world we will make a great team.”
Talbott says: “Sandra is a visionary leader and innovator who has had a huge impact on many businesses in the retail sector. Purple Dot will benefit hugely from her experience working with tech retail startups and deep understanding of the fashion industry.”
