LEGO Group brings in retail tech veteran Atul Bhardwaj

The LEGO Group has appointed Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.

Bhardwaj joins from German consumer electronics retailer MediaMarktSaturn, where he was Executive Vice President of Logistics and Chief Technology Officer. Prior to that, he was Chief Information Officer at Tesco.

He has also served as a partner at management consultancy, Accenture. Bhardwaj will be responsible for overseeing the LEGO Group’s digital transformation strategy.

Niels B Christiansen, CEO at the LEGO Group, says: “As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”

Bhardwaj comments: “As a father of three children who love to build I see first hand the power of learning through play. The ambition to bring this to more children around the world is inspiring and I am honoured to be a part of this journey.”

“I am looking forward to working with the team to unleash the potential of technology and data to help the LEGO Group inspire even more builders of tomorrow, now and for generations to come.”