Northfork focuses on UK as it appoints new VP of Growth

Recipe shopping technology startup Northfork has appointed Mark Rogers as its new VP of Growth.

Rogers was previously General Manager of Europe at BuzzFeed. He has also served as Vice President of Asia Pacific at Dow Jones.

He will be based in the UK, rather than at Northfork’s Swedish headquarters and will focus on building partnerships in multiple countries.

“We are striving for international growth through partnerships outside of Sweden. We are already well established in the US, through our work with Walmart and Tasty,” says Erik Wallin, Co-founder, Northfork

“The UK is our next market for growth. It’s the toughest retail market in the world, so we are thrilled to have Mark to head up our work there, as well as in other regions.”

“Food retailers are embracing the technology investments required to deliver increased omnichannel revenue and improving the shopper experience in order to thrive. Northfork is brilliantly positioned to help retailers achieve this and to build long-term value.”

Rogers comments: “I am excited to be joining the Northfork team. The organisation is uniquely positioned to capitalise on the fast-changing environment and to make shopping online seamless for all.”

“I look forward to supporting not just Northfork’s growth but that of all our retail partners, using my passion for building strategic partnerships at the intersection of tech, consumer choice and behavioural data.”