McDonald’s UK mixes social media and mobile app for #ImLovinItLive

McDonald’s UK has launched #ImLovinItLive, a week of free entertainment and activities, including football sessions with guest coaches and the Happy Readers Holiday Story Club hosted by Tom Fletcher.

Later this week, there will be three days of live music from the likes of Jess Glynne, Kaiser Chiefs, Stormzy and Lewis Capaldi, exclusively available via the McDonald’s mobile app.

The fast food giant is also offering people the chance to win exclusive merchandise via its Facebook page.

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