The Fragrance Shop announces HERO omnichannel tie up

The Fragrance Shop is using HERO’s mobile technology to enable online customers to connect in real-time with store staff members.

“In today’s world, consumers are seeking instant access to information. Partnering with Hero allows our customers to directly communicate with our fragrance experts in-store without leaving their own home,” says The Fragrance Shop Owner and CEO Sanjay Vadera.

.@FragranceShopUK is now live with Hero, helping customers find that *perfect* fragrance virtually 😍

Shoppers can now connect in real time with an in-store fragrance expert for a personalized, 1-on-1 virtual shopping experience 🤳

Discover more 👇https://t.co/U0WC0aMkhp

— HERO® Virtual Shopping (@usehero) October 22, 2020

Julian Holt, COO, The Fragrance Shop, comments: “We know that the best experience for many of our customers will be in-store, allowing us to connect our online customers to our in-store experts via chat and video.”

“It’s in-store that we can bring the story of the fragrance brands to life using the wealth of experience and knowledge of our fragrance experts.”

Sign up for our free retail technology newsletter here.