Grocery delivery veteran Sara Custer joins Farmstead

US-based online grocer Farmstead has hired Sara Custer as Head of Operations.

Custer was previously VP of Operations at Imperfect Foods. She has also served as SVP of Operations at GrubMarket, and held senior operations roles at Munchery, LivBlends, Blue Apron and Whole Foods Market.

“I joined Farmstead because it is such an important company in this uncertain time. We provide a much needed service that allows consumers to get all their groceries delivered right to their doorstep,” Custer comments.

“The trajectory for online grocery is rising sharply, and Farmstead’s platform is both exciting and ever evolving; it is a one-of a kind company. The core team is a group of incredibly bright folks who push the boundaries every day and I am really excited to join them during such an important time in the company’s history.”

“Sara knows more about warehouse led online grocery operations than anyone else we've ever met, over a storied career,” says Pradeep Elankumaran, Co-founder and CEO, Farmstead.

“As we scale up operations in many new markets, her people focused, empathetic leadership will be key to helping our customers get a consistent, reliable experience that they absolutely love.”