Superdry deploys Yext search platform amid coronavirus outbreak
Superdry is tapping Yext tech to deliver official answers to inquiries about more than 500 of its stores and franchises in the United Kingdom, Ireland, Europe and United States.
This covers the likes of products in stock, addresses, hours of operation across 175+ search platforms like Google, Alexa, Siri, and Facebook.
Superdry says that it is now better able to manage and monitor online listings, reviews and individual store pages.
“Having closed all our stores during lockdown, we knew it was essential to make it easy for customers to return once they started reopening,” says CMO Justin Lodge.
“We found that as lockdowns eased, we needed a simple solution that reflected the new operating hours we’d put in place. We want to make sure our customers are getting accurate up-to-date information and the Yext platform helps us do that.”
