Baby wholesaler brand Kidcentral Supply taps Brightpearl tech

Kidcentral Supply has partnered with Brightpearl as it aims to deliver baby and maternity products to a widening segment of specialist and mainstream retailers, and to enhance its end-to-end customer experience.

Brightpearl will also look to resolve a number of pain points for the business, with its operations platform offering real-time insight into order management, accounting and inventory, all features considered as being essential requirements for the firm’s next stage of growth.

Also of interest: RTIH retail technology awards showcase supply chain innovation

Our 2020 #retailtech awards will feature a supply chain innovation category, sponsored by @BrightpearlHQ. Last year @JD_Corporate took home the gold, but who will emerge triumphant in 2020? #RTIHInnovationAwards https://t.co/lxw2zfdqv0
— RTIH (@RTIH_RetailTech) October 1, 2020

“Brightpearl is perfect for our growing business," says Nicola Barnett, owner of Kidcentral Supply. “Already we are finding that the business is running more efficiently and we have a much better understanding of our customers.”

SVP Customer Success at Brightpearl, Justin Press, adds: “Kidcentral Supply operates within a continuously changing retail landscape alongside rapid logistical evolution. In this climate, the business rightly understands how critical it is to have real-time insight into customer data to support informed decision making.”