Kroger connects with Bitcoin venture Lolli

Bitcoin rewards startup Lolli has announced a partnership with Kroger.

Its users can now earn up to 1.5% Bitcoin back on grocery orders for pickup or delivery.

"Our team is continuously looking for more ways to put more Bitcoin in your wallet, and today we are furthering that goal by launching our newest partner, Kroger, which serves over 11 million customers daily,” says Lolli CEO and Co-founder, Alex Adelman.

Funding round

Earlier this year, Lolli closed a $3 million Seed II funding round led by Pathfinder, the early-stage investment arm of Peter Thiel’s Founders Fund.

Other investors included beauty entrepreneur Michelle Phan and actor Ashton Kutcher’s VC firm Sound Ventures, Craft Ventures, Company Ventures, Adam Leber, Abe Burns, and Chapter One Ventures.

The funding is being used to launch Lolli’s mobile app and expand the US-based company internationally this year. It has now raised around $5.4 million in total capital.

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