Gap makes buy now pay later move with Afterpay tie up

Gap is rolling out Afterpay’s buy now, pay later service across its portfolio of brands, including its namesake, Old Navy, Banana Republic, and Athleta.

Online customers will now have the option to pay in four interest free instalments.

Also of interest: eBay Australia announces Afterpay tie up

"Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands," says John Strain, Chief Digital and Technology Officer at Gap.

"By adding Afterpay to our other payment options, we're able to provide a more customised shopping experience, give our customers additional convenience and control, and reach a younger demographic who may not have been able to shop with us before."

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