Former BT Expedite exec Robin Coles heads up XCCommerce European expansion

Canadian omnichannel promotion solutions provider, XCCommerce, has opened a new office in the United Kingdom, which will become the HQ for operations across Britain and mainland Europe.

Heading up expansion into this region will be former Director at Inovretail and Director of Supply Chain Consulting at BT Expedite, Robin Coles.

Rodney McBrien, CEO at XCCommerce, says: “Covid-19 has dispersed consumers across channels as they navigate a constantly changing shopping environment while, at the same time, the long-term economic uncertainty caused by the pandemic has made consumers increasingly sensitive to pricing and promotions.”

“And this requires a more intelligent approach to promotions management if retailers are to convert diverse and dispersed inventories to cash faster and, crucially, more profitably, whilst also driving customer loyalty.”

“Bringing Robin onboard demonstrates our ambition for this region and our belief in the opportunities it presents as retailers in the UK and Europe realise how technology can enable them to deliver consistent and well thought out omnichannel promotions, that promote customer loyalty all whilst protecting margins.”

Coles comments: “The UK and European markets present enormous opportunities for XCCommerce as leading retailers recognise that they need a different approach to managing promotions.”

“One that, with the help of real-time automation, releases the marketing and trading teams from their technical shackles and allows them to implement cross-channel promotions at the speed of thought.”

La Senza

XCCommerce recently extended its partnership with La Senza, entering into a multi-year SaaS agreement to deliver its Promotion Solution Suite. Further details here.