Asda and Walmart among RTIH retail tech awards bricks and mortar nominees
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RTIH has unveiled the first shortlist for its 2020 Innovation Awards.
The Bricks and Mortar Innovation award will go to a retailer enabling physical spaces to thrive via innovative technology, even as online shopping continues to grow.
We’re looking for examples of reducing friction in the customer journey, offering improved experiences, and blurring the lines between channels.
Last year’s winner was adidas and its new Oxford Street flagship store.
Here are the 2020 runners and riders.
Asda
Nominated for its Stevenage innovation store.
JD.com
JD has opened its first home appliance flagship store in Bengbu, a fourth-tier city in Anhui province.
The company is looking to launch 300 of these in prefectural-level cities on a one-city-one-store basis by 2025. They will feature entertainment zones for testing products through the likes of cooking, driving go-karts, and piloting a drone to take photos.
JD Sports
JD Sports opened its flagship US store, in Times Square, New York, during October. This includes a digital marketing solution delivered by Evoke Creative.
Target
In March, Target unveiled a new concept store in downtown San Francisco. Game Room lets people try out Magic Leap and Oculus Quest headsets, gaming PCs and mobile gaming rigs.
Walgreens/Atrius
Walgreens has deployed Atrius technology to provide improved customer experiences across its stores.
Walmart
Walmart is to use four US stores as test centres in order to find solutions that help its physical locations operate as both shopping destinations and online fulfilment centres. Two are up and running and two more are in the pipeline.
We will now ask our judging panel to vote for their favourite entry.
The winner will be revealed in December.
Stay tuned for more shortlists and, if you would like to be an RTIH Innovation Awards sponsor, please email scott.thompson@retailtechinnovationhub.com for further details.
