Carrefour puts faith in Pricer Electronic Shelf Label tech

Carrefour has chosen Pricer as its preferred supplier for new ESL (Electronic Shelf Label) installations and upgrading of stores that are already equipped with the venture’s tech.

Although the agreement contains no commitments with regard to volumes or amounts, the plan is to deploy the Pricer system in approximately 500 stores before the end of 2022.

The project covers all store formats (hypermarkets, supermarkets, proximity stores and cash and carry) in France, Spain, Italy, Belgium, Romania, Poland, Brazil, Argentina and Taiwan.

“After a thorough evaluation of all the main manufacturers in the ESL market, we are very pleased to select Pricer as our preferred worldwide supplier in this area,” says Miguel Angel González Gisbert, Global CTO at Carrefour.

“Pricer has been a key partner over the last 20 years and continues to offer leading capabilities when it comes to quality of display, efficiency, simplicity and features such as pick-to-light that were demonstrated in the field during the selection process.”