Emma fights fraud and boosts CX with Signifyd tech

Mattress brand Emma has deployed Signifyd’s Commerce Protection Platform.

This uses machine learning and Big Data to instantly identify fraudulent and legitimate orders. It automates order flow and provides a financial guarantee for any approved orders that turn out to be fraudulent.

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“Signifyd has become a key piece of our competitive advantage. When other companies are losing customers to bad CX and friction in the checkout process, we gain market share,” says Santosh Marrivagu, Emma’s Head of UK & Ireland.

“And the best part is, by achieving significant process innovations with Signifyd, we are able to pass benefits directly on to our customers. We can give our customers the best sleep experience at the best price – and that keeps them coming back for more.”

With the Revenue Protection solution, Emma discovered that Signifyd was approving 70% of the UK orders that 3-D Secure 1.0 would have declined. The tech moved its order approval rate in the UK from 92% to over 98%

Signifyd Managing Director for Europe, Ed Whitehead, comments: “Emma is an incredibly well run, technology focused enterprise, and to be able to move the needle on their revenue while helping them provide their customers with a frictionless buying experience is just fantastic.”