Iceland celebrates 50th birthday with YouTube video and tweets

Iceland has marked its 50th anniversary with a documentary charting the rise of the UK retailer from its first store in Oswestry.

The 55 minute video can be found on YouTube.

@Iceland Foods documentary, celebrating 50 years on the high street

Iceland has also been celebrating its anniversary on Twitter, with a 30 second version of the documentary,

50 years of frozen, 50 years of Iceland.

Today is our 50th birthday and what a journey it has been!

Watch our story here - https://t.co/ynx5M6EJQq

Here’s to another 50 🎉 pic.twitter.com/FFowZdVKcO

— Iceland Foods ❄️ (@IcelandFoods) November 18, 2020

There have also been a series of tongue firmly in cheek birthday party tweets.

Hey @Coopuk – just wanted to let you know that you were top of the list for our birthday invites (cough cough @AldiUK)

Shame about the lockdown #PartyForOne #LockdownBirthday 🎂 pic.twitter.com/8Jpmni8Eu1

— Iceland Foods ❄️ (@IcelandFoods) November 19, 2020

Hi @louistheroux, we’re sure you’ve got better things to do but you turned 50 this year and so do we and we’ll get a big pat on the back if you tweet us Happy Birthday…

It’ll really help us get ‘theroux’ our lockdown 50th 😉

…we’ll stop now

— Iceland Foods ❄️ (@IcelandFoods) November 17, 2020

Oh hey @NaomiCampbell, we just want to congratulate you on looking nearly as good as us at 50😉

It’s almost as though you’re FROZEN in time❄️

…yeah we regret that one already😂

— Iceland Foods ❄️ (@IcelandFoods) November 17, 2020

Sign up for our free retail technology newsletter here.