RevLifter closes Series A round and expands into new markets
E-commerce deals personalisation platform RevLifter has closed a £3.3 million Series A round.
This was led by Gresham House Ventures and Maven Capital Partners. It builds on a a seed round of £2.3 million in July 2019.
RevLifter’s clients include Harvey Nichols, Very, HP, Currys PC World and The Hut Group, along with telecoms providers AT&T, BT Broadband and EE.
Carolina Paradas, Global Senior Affiliate & CLO Manager at Harvey Nichols, says: “RevLifter had the sensitive touch we needed.”
“We were able to significantly increase our conversion rate and average order value across our targeted growth markets, including the United States, Japan and Korea. We are so thrilled with the success that we are rolling out further plans for the partnership.”
RevLifter Co-founder and CEO Simon Bird comments: “We’ll be using the investment to capitalise on our leadership position in this market and continue our rapid expansion into new markets.”
“The US currently accounts for about 60% of our revenues but there’s growing demand that we’re primed to meet across EMEA and APAC in particular.”
Investment Director at Maven Capital Partners, Alexander Sleigh, says: “We’re delighted to support RevLifter at this exciting stage of its journey.”
“The surge in online that we’re all seeing as a result of the Covid-19 pandemic, brings with it increasing customer demands and expectations. The quality of personalised experience that brands need to deliver to customers has never been more important.”
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