Graff enlists Emakina for Salesforce e-commerce platform

British jewellery venture Graff has worked with Emakina on the launch of a new website for UK and US shoppers.

“We wanted our e-commerce platform to embrace our ‘Only Perfection Matters’ attitude,” says Matteo Cassarino, Chief Digital Officer at Graff. “The collaboration with Emakina has shown they fully share our passion for perfection.”

The platform was created with Salesforce Commerce Cloud, in combination with Service Cloud.

The project also involved integration with Graff’s ERP system for customer, order, inventory and Pricebook management, and implementation of FedEx carrier and AvaTax real-time tax calculation tools, Google Maps, Outlook, WhatsApp, and computer telephony integration (CTI). 

Priya Sonn, Director Global Strategic Alliances at Emakina, comments: “Graff’s passion for innovation, creativity and craftsmanship is inspiring and perfectly mirrors our ambitions.”

“We're proud this refined Salesforce project reflects this so well and strengthens their global leadership in high jewellery.”

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