Bitreel lands RTIH best retail technology startup award
Bitreel has been named Startup of the Year at the 2020 RTIH Innovation Awards, sponsored by PMC.
The award celebrates a new entrant with an innovative technology offering and one that is best placed to succeed in the long-term (taking into account management, funding, the retailers it is working with etc).
Bitreel impressed our judging panel by building augmented reality showrooms for retailers to share their in-store experiences online via a mobile browser.
Tiffany Lung, Retail Analyst, praised the “ultra-realistic offering with the use of ambisonics and haptics. Unlike the typical use of augmented reality or virtual reality stores, Bitreel technology is sophisticated and mature.”
She added: “Visuals and rendering are very well done and are also mobile friendly which can be very disruptive in the game.”
“New consumer behaviours are adapting to virtual environments thanks to our new daily Zooms, but are now also expecting a blend of hyper-realistic hybrid experiences such as what Bitreel provides.”
“We’re excited to win Startup of the Year in RTIH's 2020 Innovation Awards. We are focused on helping retailers bring their in-store experience online,” said Cosmo Kramer, CEO and Co-founder, Bitreel.
“We're glad the judges see the potential our technology has to push e-commerce into a new phase, which includes immersive shared shopping experiences with friends and store associates, all via a web browser.”
“We look forward to helping our retail clients connect more deeply with their customers in 2021,” he concluded.