De'Longhi and Kenwood ink Uncrowd customer intelligence deal
De'Longhi and Kenwood have announced a customer intelligence partnership with Uncrowd.
This will see them tapping the UK startup’s Friction/Reward Indexing analytics platform.
Ben Wilkinson, Commercial Director - De'Longhi Group - UK & Ireland, says: “Not only will this partnership help us to better understand customers and their preferences and needs, it will provide us with new tools we can share with our retail partners that help boost their successes in the rapidly growing premium coffee at home and home-baking categories.”
Richard Hammond, Co-founder and CEO, Uncrowd, comments: “We’re delighted to be providing customer intelligence around iconic brands such as De'Longhi and Kenwood.”
“Not least because the De'Longhi Magnifica machine we’ve had as a family for years has been the secret of getting me and Emily functioning in the mornings.”
“And I bet everyone reading this has a special memory of being a kid around a parent or grandparent knocking out tasty treats using a Kenwood Chef.”
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