Gucci preps Tmall Luxury Pavilion stores launch
Gucci is to launch two flagship stores for its fashion and beauty lines on Alibaba Group’s Tmall Luxury Pavilion platform.
The first one, due to open on 21st December, will offer its leather goods, ready-to-wear, accessories, watches and jewellery collections, followed by a beauty store launching in February, operated by its license partner, Coty.
Since launching its Chinese website in 2017, Gucci has been expanding its presence across local social media platforms such as Weibo and Little Red Book.
“We have strategically invested in and cultivated a digital first approach globally, including the establishment of a dedicated Chinese digital ecosystem over the past years,” says Marco Bizzarri, President and CEO.
“Today’s announcement represents the next step in this strategy as we provide our customers in China with an authorised, customised e-commerce experience on the Tmall Luxury Pavilion.”
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