Pricer lands follow up ESL order from Best Buy

Best Buy has placed a SEK 107 million order to continue deploying Pricer's electronic shelf labels (ESL) system in 119 stores.

Deliveries are scheduled to begin during the second quarter of 2021 and be completed before the end of the year.

Extraordinary circumstances

Earlier this year, Pricer announced a modified roll-out schedule and reduced order value for its Best Buy ESL tie up. 

In December 2019 and February this year, the Swedish venture received orders to equip nearly 680 stores in the USA with its ESL system during 2020 at a value of around 925 million SEK. 

With the coronavirus outbreak placing constraints on Best Buy’s bricks and mortar business, the two came to an agreement to reduce the scope of the project by 150 stores and to delay the delivery of 40 stores into 2021. The revised project value was estimated to be 820 million SEK. 

“Given these extraordinary circumstances, we have slowed the installation of electronic signs in our stores”, said Brian Tilzer, Chief Digital and Technology Officer at Best Buy. 

“The electronic signs we have in some stores are improving experience for employees and customers, and we look forward to expanding this impact as we deploy this technology more broadly in our chain in the future.” 

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