DFS taps Vertebrae 3D AR platform for sofa shopping project

UK furniture retailer DFS is laying claim to the largest web-based augmented reality implementation in the world.

Powered by Vertebrae’s Axis platform, it is offering 3D and AR-enabled visualisations for more than 10,000 sofas, allowing shoppers to virtually display the items in their home to examine details and assess fit and style, with no application download required.

This AR feature on the @DFS site is actually really cool! You can use your phone to align your order in your own home space. Practical, so useful and easy to manoeuvre. Makes me even more excited for my sofa to arrive 😍 pic.twitter.com/coePMd7X5z
— Clive Castillo (@clivecastillo_) May 3, 2020

Since launching in January, the partnership has delivered such results as a 112% conversion lift and 106% increase in revenue per visit for shoppers interacting with the tech.

“DFS prides itself on bringing comfort to our customers, because a sofa is more than just a piece of furniture - it’s a place where home life happens,” says James Vernon, Head of Online at DFS.

“We knew that 3D and AR would deliver an innovative shopping experience that went far beyond video or still images. Now digital shoppers can bring a virtual sofa into their home or office, and even walk around it, to see if it fits their space and matches the existing style of the room.”

“The results so far have been outstanding, and we are successfully growing online sales through our partnership with Vertebrae,” he concludes.

“DFS’s immersive commerce implementation is the largest in the world, with more than 10,000 AR and 3D-enabled products available to view, zoom, spin and visualize in the customer’s home,” adds Vince Cacace, CEO at Vertebrae.

“Our Axis platform gives DFS a highly scalable and unified toolset for managing, testing, deploying, and measuring web-based 3D and AR assets, all while ensuring they are compatible with multiple browsers and device types.”