Fujitsu to distribute Zippin check-out free tech in Japan

Zippin has announced Fujitsu as an exclusive distributor of its checkout-free solution in Japan.

Fujitsu is Zippin’s first exclusive distributor in any market and will start providing the tech, either directly or via local partners, by March 2021 with the aim of creating a new AI smart store business for the micromarket. 

It will also, according to a press release, “develop a solution to deliver a new buying experience, including a personalised service for consumers, and a managed service to accelerate the retail business globally, available as SaaS in the market by September 2021.”

The pair will consider expansion in geographies outside Japan. The agreement was concluded after a field trial Fujitsu and Zippin conducted with the Lawson convenience store chain in Japan earlier this year.

The partnership enables Fujitsu to build a new retail solution to deliver a new customer experience by September 2021, leveraging Zippin’s checkout-free SaaS platform, with a focus on cashier-free, cashless operations to save staff time and increase their bandwidth. Features may include identity verification with multi-biometric authentication. 

“We are committed to providing new value to retail industry and are thrilled to have Zippin’s advanced technology and expertise powering our solution,” says Hirohisa Yamaguchi, Corporate Executive Officer and Head of Finance & Retail Solution Business Group at Fujitsu.

"We will continue to proactively partner with best-in-class startup companies in order to accelerate digital transformation for not only Japan but for global retail industry.”

Krishna Motukuri, co-founder and CEO, Zippin, comments: “Our technology has attracted a lot of attention from US, European, Asian companies.”

“We chose Fujitsu as our reseller partner because they are a highly trusted general ICT vendor and we are confident that Fujitsu will drive the market forward in Japan.”

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