Lounge Underwear opts for Emarsys customer engagement tech
Lounge Underwear has partnered with Emarsys to gain a better understanding of its customers.
Emarsys’s customer engagement platform will analyse and centralise the data of shoppers. It will integrate with Lounge Underwear’s wider technology stack, including Shopify+.
Arron Kooner, Head of Customer Communications at Lounge Underwear, says: “As a growing brand in our space, it’s so important for us to have easy access to our customer data so we can run effective targeted campaigns to our customers, especially as we sell purely through e-commerce.”
“We weren’t really looking to move from our old vendor, but when we saw the power of Emarsys’s platform, and just how easy it was to use, we knew we had to make the switch.”
“The ease with which it presents your customers’ data back to you in an intuitive and graphical way makes running campaigns really quick and easy.”
Sara Richter, CMO, Emarsys, comments: “Lounge Underwear has grown rapidly since its founding just a few years ago, and its challenge now is how to maximise the value from its most loyal customers.”
“Through our unique combination of AI and customer data analysis, we will help Lounge Underwear to identify those biggest revenue driving opportunities. This data led approach will not only save the marketing team time, but also make the brand more profitable.”
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