Desigual taps blockchain tech for supply chain transparency project
Desigual, a fashion brand headquartered in Barcelona, has partnered with Finboot to integrate its MARCO Track & Trace application within its import and export process.
Once an initial purchase order is made by Desigual to a supplier, there are numerous logistical milestones to meet ahead of the goods arriving at the retailer’s distribution centre.
One of the biggest challenges is the lack of visibility from start to finish. If delays arise, which they often do, the company has previously been unable to determine where the issue originated within the supply chain.
It is even more difficult for Desigual to take preventive measures before an issue or delay occurs, as there isn’t an effective mechanism in place that can flag these in advance.
With the MARCO Track & Trace solution, Desigual is able to trace the entire process, from purchase order to arrival at the distribution centre, on a near real-time basis as the blockchain technology enables all stakeholder interactions to be registered in a secure, shared environment.
There is scope to extend this traceability across the entire supply chain, from purchase order to end consumer.
Javier Fernández, Technology Innovation Leader at Desigual, says: “Having transparent, resilient supply chains is of paramount importance to us as we look to both increase our operational efficiency and gain greater insight into our production processes.”
“By using MARCO, we are ensuring that we remain at the forefront of digitalisation, which gives us a competitive edge over brands that continue to rely on analogue, inefficient systems. This supply chain transparency will enhance our brand value and benefit all our stakeholders.”
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