Glen Dimplex taps commercetools tech for e-commerce project
commercetools has snagged a deal with Glen Dimplex Group, owner of Morphy Richards, Roberts Radio and Faber.
Glen Dimplex is using the commercetools platform to support the global e-commerce roll-out for its brands. It has already released its first multi-language, multi-region site, for faberfires.com. The company plans to launch a new site for Roberts Radio brand this year, and has 30 more in the pipeline.
“commercetools offers a cutting-edge headless technology solution that allows us to progress with a microservices, modular approach to build an enterprise-level core platform for individual brands,” says Matthew Stocker, Digital Solutions Manager at Glen Dimplex.
“It enables us to consolidate our platform globally and gives us both the economy of scale we need and the freedom we want to explore new possibilities.”