E-commerce veteran Oscar Castro takes on Pier 1 role

Oscar Castro has joined troubled retailer Pier 1 as General Manager, E-commerce. 

He was previously VP, E-commerce & Marketing at Harry & David and has also worked at Big Lots Stores and Sears.

“I will be helping to grow digital commerce, improve the customer experience and drive omnichannel integration,” he said in a LinkedIn post. “Pier 1 is an iconic brand that’s been setting home décor and furniture trends for over 50 years. I am thrilled to join the leadership team at such a pivotal time in the company’s history. Game on!”

Pier 1 is in the process of closing hundreds of stores. It recently announced that it was looking to sell the business and was undertaking Chapter 11 proceedings to facilitate this. 

“The company fully expects to operate its business in the normal course during this process, and Pier 1’s continuing stores and online platform are open and operating,” it said in an online statement. “We remain focused on providing customers with unique, on-trend merchandise and an exceptional shopping experience.”

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