Very.co.uk rolls out size diversity online tool
Very.co.uk has launched a new feature that helps customers find the right size and fit by viewing over 80 Nike and adidas product lines on their choice of female model (sizes 8, 14 or 18).
This will initially be available on its website, with plans to launch on the retailer’s mobile app before the end of this year. It is also exploring options for scaling up the feature and rolling it out across all sportswear and fashion brands.
Sam Perkins, Managing Director, Retail, at The Very Group, formerly known as Shop Direct, says: "We sell a broad range of sizes across our sportswear and fashion ranges and want to do more to both embrace size diversity and give customers confidence in choosing the right size and fit, which they’ve told us loud and clear is a top priority.”
“With the support of two of our biggest sportswear brand partners, the launch of our new feature is an important step forwards in delivering this aim.”
