Atheon Analytics supplies SKUtrak platform to Morrisons

Morrisons has deployed the SKUtrak platform from Atheon Analytics, giving suppliers more access to operational data from across the supply chain.

“We are committed to providing our suppliers with the best information possible,” says Stuart McCarthy, Head of Supply Chain at Morrisons.

“We believe that by giving better visibility into service levels, depot and store stock, store availability and daily forecasts, we can work more collaboratively. Our goal is to improve the supply chain so that we better serve shoppers through excellent availability.”

The platform collects data from EPoS and supply chain systems to inform both the retailer and suppliers on product performance across the entire supply chain. Suppliers can access the platform for free to increase availability, reduce waste, improve promotional performance and ensure the right product is in the right place, at the right time.

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