De Beers Jewellers deploys Oracle mobile tech across its stores

De Beers Jewellers has rolled out Oracle Xstore technology.

Each of its 33 stores, located in 15 countries, are equipped with the proprietary De Beers Iris technology that allows customers to see the unique characteristics of their diamond through the eyes of an expert. 

“Diamonds are works of art in their own rights with incredible colours, tints, and nuances. The more you know, the more you can discover. Our brand ambassadors guide customers to find the perfect jewellery for their unique tastes,” says Francois Delage, CEO, De Beers Jewellers.

“Selecting Oracle’s mobile technology will enable our brand ambassadors to ensure a seamless in-store experience from the discovery phase to purchase, in the optimal setting.” 

The retailer has implemented Xstore Point of Service and Xstore Office Cloud Service. “Xstore PoS enables retailers to pivot to the customer by delivering a fully mobile store with all the capabilities required to create a modern shopping experience,” says Mike Webster, Senior Vice President and General Manager, Oracle Retail.

“De Beers associates can focus their attention on showing the uniqueness of their jewellery and the needs of the shoppers from anywhere in the store.”

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