Kroger tests out pickup only store model during coronavirus pandemic

US supermarket chain Kroger has shut down one of its Ohio stores to the public so it can focus on online pickup orders as demand for e-commerce services surges amid the coronavirus outbreak.

Pickup is available at the store from 8 am to 8 pm every day.

"The pickup-only model is ideal for all customers, especially for senior and higher risk shoppers," says Erin Rolfes, Corporate Affairs Manager of Kroger's Cincinnati-Dayton division.

E-commerce boss

Kroger is on the hunt for a Head of E-commerce as it looks to build “the best online grocery shopping experience in the industry”.

A job spec says: “The Head of E-commerce will work with Merchandising, Product Experience and Enterprise Leadership teams to develop a robust e-commerce growth strategy, drive profitable growth and scale the business leveraging all Kroger assets and underlying technology.”

It adds: “You'll define, establish and communicate operational best practices and ensure adherence to digital and merchandising guidelines. You'll also be asked to drive and manage a team of high performing associates to achieve digital objectives while demonstrating the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.”