Tech savvy Millennials break with payments tradition, Klarna research
Brits – and Millennials in particular – are increasingly using new methods to manage their money, according to research by buy now, pay later specialist Klarna involving 2,000+ people.
Technology is one of the most important ways they do this, with 41% of Brits saying that it allows them to keep track of their spending in real-time and 42% stating it enables better oversight of their overall finances.
Also of interest: Ant Financial Group invests in Klarna
One in five Millennials say that being able to manage their money anytime, anywhere, is most likely to drive their loyalty towards a financial services provider. They are also the generation that is most likely to want flexible payment options, with 18% claiming that these increase their trust and loyalty to a provider, compared to 13% of older generations.
The findings come as Klarna launches its first Consumer Council next Tuesday (10th March). Further info on that here.
Sign up for our free retail technology newsletter here.
PaymentsStaff WriterKlarna, Buy now pay later, Millennials, Payments, Retail technology, PayTech, FinTech, Online paymentsComment