What’s new in retail lighting
The next time you’re out in a store, look up. While you might not be thinking about the lighting, it’s a part of your shopping experience and can make items look more attractive.
Ambiance upon entering the store
Soft lighting at the entrance is a great idea to help welcome customers into the space. In a walkway, for example, there might be a dimmer option than for the shelves of purses, shoes, or other products.
Spotlight signature items
A bright spotlight on items that define a brand is another new lighting trend in retail. You might see the logo itself under a light of its own in a high-end shop.
This type of approach is called accent lighting. It highlights chosen areas to draw your attention to it as a shopper. It could be a display box in an aisle that’s lit up or a window display on a busy street.
Types of fixtures
Companies have a growing number of lighting options. Quality LED panel lights from https://www.LEpro.com/led-panel are dimmable for the entrance lighting you want, as well as softer lights in the changing rooms.
Other ceiling fixtures include track lighting, recessed lights, and suspended hanging versions. You could try adjustable models, or a surface-mounted fixture.
Shops nowadays often mix up the lighting choices to bring attention to different sections and spotlight specific products. The right choices can help customers feel at ease and encourage them to visit different parts of the retail store.
Backlighting
Some retailers are also using soft backlighting to draw attention to shelves that are low to the ground. The benefit here is that it brings to the attention things for sale that aren’t at eye level and might otherwise get missed by customers.
Why LED?
A growing number of retailers are choosing LED bulbs for the ambiance they provide as décor, as well as for their energy efficiency. They are both functional and decorative.
A great characteristic of LED is that it brings out the natural colour in what it beams down onto, which helps supermarkets and other places to present their offerings in the most attractive way. The ability to significantly reduce retailers’ power bills also makes them popular.
LEDs are also useful for retailers because they are small and bright. They can light up areas well, as shown by the accent lighting discussion earlier, in ways that fluorescent bulbs might not be able to do.
For shoppers who want to do good for the environment, they will likely take note of LED lighting in a shop as being a favorable part of a brand. It might win them over when it comes to the next purchase, versus going with a competitor whose business values do not include being energy conscious.
On your next shop
The next time you head to a store, look at it from a retailer’s perspective. Notice if the store has accent lighting, for example. You might even inquire if they use LEDs.
There’s a lot of thought that goes into store design; now you have an inside look at it. It makes sense for retailers to think about how to make their brand and offerings look their best, with hopes to boost sales by doing so.
Illuminating, isn’t it?