The Gym Group helps members exercise at home with Fiit tie up

The Gym Group has launched a fitness product with mobile app venture Fiit, providing interactive virtual fitness classes.

Rufus Leonard worked with The Gym Group to fast track the planned launch date by one month in light of the coronavirus outbreak and the temporary closure of physical sites (the latter operates 175 gyms).

Jasper McIntosh, CIO at The Gym Group, says: “It’s hard to overstate the importance of this launch for us; it’s an invaluable way for us to communicate and connect with our members at a time when we have no other way to do so. The Rufus team have been extraordinary in getting this live, taking a proactive approach to solving intractable problems.”

Founded in 2017, Fiit uses a wearable fitness tracking device to provide the user with live stats on calories, heart rate and reps. It also hosts live leaderboard HIIT classes, allowing people to join scheduled classes throughout the day and compete against friends, family and other users.

The Gym Group will be making the app available to its members for a discounted price, initially £7.99. Daniel Shellard, CEO and Co-Founder, Fiit, says: ‘’As part of our mission to make fitness a habit for everybody, partnering with the UK’s leading low-cost gym operator made perfect sense.”

“It will allow us to bring our excellent fitness instructors and addictive workouts to c800,000 who are already signed up to exercise. We developed Fiit to provide a unique, low-cost, on demand offer and this partnership and investment from The Gym Group will give us the platform for further rapid growth.’’