AO.com boosts delivery service with what3words tie up
Online electricals retailer AO.com has announced a partnership with location service venture what3words.
Its customers across the UK will soon be able to provide a what3words address for their desired delivery place, with AO drivers having access to an app.
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Close to 46 million people in the UK have an address that does not lead directly to the door of their home or business property, according to research conducted by what3words. And the problem is even more pronounced in rural areas.
what3words has divided the world into a grid of 3m squares, and given each one a unique combination of three words: a what3words address. AO began piloting the technology earlier this year, asking customers to provide the keywords over six weeks in Leeds and Avonmouth.
Dave Ashwell, MD at AO Logistics, says: “It can be difficult for our drivers to find certain addresses, due to duplicated road names, the UK’s many unnumbered houses and single postcodes covering extensive rural areas.”
“Our new partnership with what3words means we can always deliver to exactly the right location and guarantee our customers the excellent AO experience, regardless of where they live.”
