Google veteran David Wurtz gets onboard with Vop

US startup Vop has brought in David Wurtz as an Investor and advisor.

Wurtz has worked at Google for 13 years. He also founded Dock+ and “as one of the first large customers on the Shopify platform, worked with the company on their first customer acquisition campaigns and feature prioritisation”.

“David brings endless experience, insights and data. As a co-founder of Google Drive and Google Fonts plus an early stage Shopify advisor we are so lucky to have him as part of the team,” says Vop co-founder, Mike Angell.

Princess Polly

Last week, we reported that online fashion retailer Princess Polly had worked with Vop to launch a shoppable TikTok feed on its Australian and US sites. Check it out here.

Vop’s app allows retailers and brands to put their TikTok feed directly onto their Shopify store, as well as appear on product pages. They can also pull videos from any hashtags and other influencers who are using/wearing their products.

“I see a lot of ‘How-To-TikTok Guides for Brands’ floating around the internet at the moment. What they often don’t mention is: To be successful on this platform you need to integrate it into your overall brand strategy. If you create great content, use it,” Kim Zorn, Digital Marketing Manager at Princess Polly, said in a LinkedIn post.

“So I’m super excited to leverage our amazing content and launch a shoppable TikTok feed (Vop) on our page to complete the TikTok user journey.”