hush turns to Salesforce Cloud for new website

Fashion and lifestyle brand hush has launched a new e-commerce website, built on the Salesforce Cloud platform.

The site is now x6 faster for those browsing via mobile and also includes Apple Pay functionality.

Rupert Youngman, Managing Director at hush, says: “The goal was to build a seamless e-commerce retail experience, whilst at the same time allowing our customers to immerse themselves in our brand and content.”

“The new site combines best in class UX and aesthetic design, which don’t always lend themselves to each other. Ultimately customers will now be able to shop both quickly and effortlessly, or equally spend hours browsing and discovering our vast library of rich editorial content.”

International shoppers now have the choice to pay in local currency and use local delivery services. A dedicated editorial platform, ‘Life etc’, has also been launched. Presented in the format of an e-magazine, it will feature exclusive content such as interviews, news and events, as well as behind-the-scenes access to the brand.