Starbucks overhauls US stores for post coronavirus world
Starbucks is speeding up plans to upgrade its US store portfolio as it looks to bounce back from the coronavirus outbreak.
Over the next 18 months, it will increase its focus on drive-thru and curbside pickup options, as well as mobile order only Starbucks Pickup locations in dense markets, including New York City, Chicago, Seattle and San Francisco.
These will be powered by the retailer’s app which is integral to ordering and paying ahead as well as engaging its 19.4 million Rewards members.
“Starbucks stores have always been known as the ’third place,’ a welcoming place outside of our home and work where we connect over a cup of coffee,” says CEO Kevin Johnson.
“As we navigate through the Covid-19 crisis, we are accelerating our store transformation plans to address the realities of the current situation, while still providing a safe, familiar and convenient experience for our customers.”
Further details here.