Hullabalook hooks first Middle East customer with Lebs.com deal

Luxury fashion venture Lebs.com has deployed Hullabalook’s Outfit Builder solution.

London-based Hullabalook, which launched in 2016, helps e-commerce retailers make products more discoverable.

“This is our first customer in the Middle East, and the first time we’re showcasing the new Outfit Builder,” says Lydia Dalrymple, Software Engineer at Hullabalook.

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“Lebs.com is a cross-category retailer with a huge selection of products on offer. By implementing our Outfit Builder they can inspire shoppers to try new product combinations which results in increased AOVs. We think choosing an outfit just got a lot easier.”

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