Liberty London teams with Tryzens for online overhaul

Liberty London has launched a new website on Salesforce Commerce Cloud, with the help of Tryzens.

In a LinkedIn post, Eric Fergusson, E-commerce Director at Liberty London, described the project as “a real triumph of cross functional and company working”.

“Lots of new functionality and faster page load to boot. Most importantly, a much enhanced user journey; showcasing our unrivalled curated edit,” he added.

“We are now well placed for our next phase of growth. Do visit and be delighted.”

Check out the site here.

145 years

This is part of a rebranding initiative as the retailer celebrates its 145th birthday this year.

It includes the creation of a new logo using the typeface from the sign that has hung above its Great Marlborough Street entrance since 1925. This will now appear on all Liberty packaging and campaigns.

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