Ikea and Ellen MacArthur Foundation circular business partnership

Ikea has partnered with the Ellen MacArthur Foundation as it looks to boost its circular economy credentials.

The aim is to develop global definitions enabling a circular economy that are “fact-based, transparent and easy to understand and follow-up”.

Also key are advocating for circular design and inspiring a new generation of designers, impacting legislation to accelerate the transition to a circular economy, and promoting circular offers to customers and inspiring new behaviours.

“To become circular is one of our big ambitions and challenges for the future. It is a transformational shift for our entire business. Our goal is to give products and materials a longer life through reuse, refurbishment, remanufacturing, and, as a last option, recycling,” says Lena Pripp-Kovac, Chief Sustainability Officer, Inter Ikea Group.

“We believe this requires leadership and collaboration. We are very happy to work with the Ellen MacArthur Foundation to both advance our own transition and to make the circular economy a central part of the home furnishing industry. One of our first projects together will be to develop a global common dictionary on circular economy that can support an industry-wide transition.”

“We are delighted to partner with Ikea, who share our belief that through the circular economy, businesses can play a vital role in meeting many of the challenges we face today, such as climate change, waste and pollution,” says Andrew Morlet, CEO at the Ellen MacArthur Foundation.

“The circular economy empowers businesses to rethink how they create value, in ways that benefit the environment, society, and the economy. This is an exciting opportunity to help transform an industry that is not only a significant part of the global economy, but has such a strong, personal connection to individuals and communities around the world.”